April 28, 2014
M  E  D  I  A       A  L  E  R  T
Tim George Jr. has been competing in NASCAR (National Association for Stock Car Auto Racing), for the past three years and racing for over nine years. He has now turned full circle to his roots as a chef. Growing up in Manhattan, he gained considerable sophistication at a young age – and an enduring love of food. Before becoming part of the well-oiled machine that is NASCAR, Tim first worked for accomplished restaurateur Rick Wahlstedt at one of his restaurants in New York City. Part of this job landed him at Lime Rock Park catering an event for Ferrari Challenge of North America. This experience resulted in his random introduction to Skip Barber Racing, where he competed in the amateur ranks for four years. From here his work ethic enabled him to earn his way through professional sportscar racing (2 years) and into a NASCAR racing career. Tim George Jr. is racing full circle back to his roots in the kitchen where he will apply his skills, team work, time management and brand representation. 
As a NASCAR driver, Tim George Jr. raced for one of the top teams, Richard Childress Racing (RCR), the team which fields the legendary number 3 of the late Dale Earnhardt. “It’s good to see Tim getting serious about something he’s been passionate about for a few years now,” Childress said.  “He’s always given 100 percent in everything he’s done in life.  I know he’ll do well and I look forward to hearing about his achievements as a chef in the future.” Tim earned the accolade of 2008 Rookie of the Year in United Sports Car Championship (once called Grand-Am Rolex Series). His racing career encompassed wins in the Rolex, NASCAR late model and the ARCA series in addition to winning a NASCAR truck pole award. Tim also competed in the NASCAR Nationwide series at famed tracks such as Daytona and Talladega and represented a number of nationally recognized sponsorship brands including Ruby Tuesday, Applebee's, Chevrolet, Oakley, and Lululemon. During his 3 years at RCR, Tim did appearances for Applebee’s, many of which included hours of work in commercial kitchens. In addition, “Tim competed in a cook-off with Childress Vineyard’s chef and SPEED Channel’s Ray Dunlap using the secret ingredients hotdogs, paprika, and chocolate syrup. The dishes Tim presented were so creative and tasted fabulous. One can certainly perceive the passion that Tim has for food,” said Tina Dillon who manages the Childress Vineyard winery and bistro. 
Tim responded, "I have always had a passion for cooking. When I was a kid, I would avidly watch my Mother, who has deep Southern roots, cook. I flipped the health switch when I started college at The University of Miami in 2002. Everyone is so fit in South Florida, that cooking in a healthy way became instinctive. Now I am looking to raise health awareness and turn my other passion into a business.” Healthy food has always fueled Tim’s athletic abilities.  At one point, Tim cooked meals for Fox and Speed Channel announcers Rick Allan and Michael Waltrip and they would compliment his cooking during NASCAR broadcasts on national television. Tim continued, “Racing will always be a part of me and I plan on hitting the track again in the future should the right opportunity present itself. For the time being, I am re-focusing my energy on gaining experience in the culinary world and recently started in the full-time Chef’s Training Program at the Natural Gourmet Institute (NGI). I am very thankful for all the people in the racing world who have helped me grow into the person I am today and am looking forward to the resources and skills I will gain as a result of being part of the NGI." 
“We are really excited for Tim to join our Chef’s Training Program. Tim truly embodies the driven, successful and innovative personality that defines so many of our students,” says Sydney Schwarz, Admissions Manager at Natural Gourmet Institute.
Tim concluded, "One of the biggest personal changes I just made is moving from relaxed Charlotte, North Carolina to the busy organized chaos of New York City – though circling back to my roots, I am sure will provide me with the energy and resources I need to make my dreams a reality." Charlotte is home to NASCAR and NYC can be considered home to many types of cuisines and startup businesses. “My goal is to eventually open a restaurant group back in the South, but I have a lot of work to do before that day comes."  
Tim George Jr. began his "Chef TG" brand on April 21, 2014 in the Flatiron District of Manhattan. A new website is in development and aims to feature an online cookbook, video, photos, news stories, and online merchandise.
For more information, please visit Tim George Jr.’s social media:
Twitter | Instagram | Facebook
@timgeorgejr | @chef_TG | TimGeorgeJrRacing
Press Contact: Norah Lawlor | Lawlor Media Group |
212.967.6900 |